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| Year of Publication |
2017
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| Journal |
International Journal of Advertising
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| Volume |
37
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| Issue |
4
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| Number of Pages |
650-663
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| Download citation |
Publications
The use of sampling methods in advertising research: A gap between theory and practice.
Associate Professor, Department of Marketing
Citation: 1.The use of sampling methods in advertising research: A gap between theory and practice. . International Journal of Advertising. 2017;37 (4):650-663.
In: International Journal of Advertising
Published by: , 2017
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