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| Year of Publication |
2009
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| Publisher |
Macmillan
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| City |
New Delhi
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| Download citation |
Publications
Impacts of technological, organizational, and external contexts on internet marketing adoption: An empirical examination, In Grea, R (ed). Advances in technology and innovation in marketing
Associate Professor, Department of Marketing
Citation: 1.Impacts of Technological, Organizational, and External Contexts on Internet Marketing Adoption: An Empirical Examination, In Grea, R (ed). Advances in Technology and Innovation in Marketing. New Delhi: Macmillan; 2009.
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Published by: Macmillan , 2009
New Delhi
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