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| Year of Publication |
2020
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9th International Conference on Mass Customization and Personalization …, 2020
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Publications
PERCEIVED USEFULNESS AND WILLINGNESS TO RELY ON ADVERTISING VERSUS ELECTRONIC WORD-OF-MOUTH (eWOM)
Associate Professor, Department of Marketing
Citation: 1.PERCEIVED USEFULNESS AND WILLINGNESS TO RELY ON ADVERTISING VERSUS ELECTRONIC WORD-OF-MOUTH (eWOM). 9th International Conference on Mass Customization and Personalization …, 2020. 2020.
In: 9th International Conference on Mass Customization and Personalization …, 2020
Published by: AM Shaltoni, T Aichner , 2020
google Scholar link: https://scholar.google.com/citations?view_op=view_citation&hl=en&user=_Yc5uhcAA…
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