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| Year of Publication |
2020
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| Journal |
International Review on Public and Nonprofit Marketing 17 (3), 375-389, 2020
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| Download citation |
Publications
Content is king but context is queen: how involvement facilittes the impact of website
Assistant Professor, Department of Marketing
Citation: 1.Content is king but context is queen: how involvement facilittes the impact of website. International Review on Public and Nonprofit Marketing 17 (3), 375-389, 2020. 2020.
In: International Review on Public and Nonprofit Marketing 17 (3), 375-389, 2020
Published by: SA Alhoqail, K Floyd , 2020
google Scholar link: https://scholar.google.com/citations?view_op=view_citation&hl=en&user=LJf6t1sAA…
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