No Result Found
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| Year of Conference |
2020
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| Conference Name |
AMA Winter Academic Conference
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| Volume |
2020
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| Publisher |
American Marketing Association
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| Conference Location |
San Diego, USA
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| Download citation |
Publications
A Streamer’s Stream: The What and How of Successful Social Live Streaming
Associate Professor, Chair of Marketing Department, Department of Marketing
Citation: 1.A Streamer’s Stream: The What and How of Successful Social Live Streaming. AMA Winter Academic Conference. 2020;2020.
In: AMA Winter Academic Conference
Published by: American Marketing Association , 2020
San Diego, USA
google Scholar link:
Cited by: