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| Year of Publication |
2018
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| Journal |
Journal of the Association for Consumer Research 3 (3), 364-378, 2018
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| Volume |
3
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| Issue |
3
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| Number of Pages |
364 - 378
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| Date Published |
2018
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| ISBN Number |
2378-1815
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| Short Title |
Journal of the Association for Consumer Research
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| Download citation |
Publications
Don’t you dare push me: how persuasive social media tactics shape customer engagement
Associate Professor, Chair of Marketing Department, Department of Marketing
Citation: 1.Don’t you dare push me: how persuasive social media tactics shape customer engagement. Journal of the Association for Consumer Research 3 (3), 364-378, 2018. 2018;3(3):364-378.
In: Journal of the Association for Consumer Research 3 (3), 364-378, 2018
Published by: University of Chicago Press Chicago, IL , 2018
google Scholar link: https://scholar.google.com/citations?view_op=view_citation&hl=en&user=ZqVJLwUAA…
Cited by: 38