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| Year of Publication |
2020
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| Journal |
Journal of Business Research 106, 353-364, 2020
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| Volume |
106
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| Issue |
1
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| Number of Pages |
353-364
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| Download citation |
Publications
Experiences that matter? The motivational experiences and business outcomes of gamified services
Associate Professor, Chair of Marketing Department, Department of Marketing
Citation: 1.Experiences that matter? The motivational experiences and business outcomes of gamified services. Journal of Business Research 106, 353-364, 2020. 2020;106(1):353-364.
In: Journal of Business Research 106, 353-364, 2020
Published by: T Wolf, WH Weiger, M Hammerschmidt , 2020
google Scholar link: https://scholar.google.com/citations?view_op=view_citation&hl=en&user=ZqVJLwUAA…
Cited by: 71