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| Year of Publication |
2018
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| Journal |
Hawaii International Conference on System Sciences 51, 1188-1196, 2018
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Publications
Gamified Digital Services: How Gameful Experiences Drive Continued Service Usage
Associate Professor, Chair of Marketing Department, Department of Marketing
Citation: 1.Gamified Digital Services: How Gameful Experiences Drive Continued Service Usage. Hawaii International Conference on System Sciences 51, 1188-1196, 2018. 2018.
In: Hawaii International Conference on System Sciences 51, 1188-1196, 2018
Published by: T Wolf, WH Weiger, M Hammerschmidt , 2018
google Scholar link: https://scholar.google.com/citations?view_op=view_citation&hl=en&user=ZqVJLwUAA…
Cited by: 32