The Invisible Leash: When Human Brands Hijack Corporate Brands’ Consumer Relationships

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Year of Publication	2022
Journal	Journal of Service Management
Volume	forthcoming
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21-01-2022

Welf Hermann Weiger

Associate Professor, Chair of Marketing Department, Department of Marketing

Citation: 1.The Invisible Leash: When Human Brands Hijack Corporate Brands’ Consumer Relationships. Journal of Service Management. 2022;forthcoming.

In: Journal of Service Management

Published by: , 2022

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