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| Year of Publication |
2020
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| Journal |
Journal of the Academy of Marketing Science 48 (6), 1095-1115, 2020
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| Volume |
48
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| Issue |
3
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| Number of Pages |
1095–1115
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| Download citation |
Publications
Toward a theory of spirals: the dynamic relationship between organizational pride and customer-oriented behavior
Associate Professor, Chair of Marketing Department, Department of Marketing
Citation: 1.Toward a theory of spirals: the dynamic relationship between organizational pride and customer-oriented behavior. Journal of the Academy of Marketing Science 48 (6), 1095-1115, 2020. 2020;48(3):1095–1115.
In: Journal of the Academy of Marketing Science 48 (6), 1095-1115, 2020
Published by: T Kraemer, WH Weiger, MHJ Gouthier, M Hammerschmidt , 2020
google Scholar link: https://scholar.google.com/citations?view_op=view_citation&hl=en&user=ZqVJLwUAA…
Cited by: 24